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it's the FERGUSONs

it's the FERGUSONs

@itsthefergusons
Est. 2014·United Kingdom·English·~0.2 vids/wk
New on TrySpansa

it's the FERGUSONs is a Family and Travel YouTube creator with 3.4K subscribers and 340K total views. The channel covers family vlogging, parenting, family activities, parenting advice, school education. Active for 12 years, the channel publishes about 1 video per month. Videos average 2.1K views each. Based in United Kingdom, the channel's primary language is English. YouTube channels with 1K–10K sub channels typically charge between $50 and $500 per sponsored video. Book a sponsorship directly on TrySpansa.

3,350Subscribers
161Total Videos
339,766Total Views
Source: YouTube Data API

Audience Insights for it's the FERGUSONs

See the data agencies & brands use to evaluate sponsorship fit

Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee it's the FERGUSONs’s audience data

Niches

FamilyTravel

About

It's THE FERGUSONs! Welcome to our new family vlog. We're a modern family of 5 from the UK: Al (Dad), Jen (Mum), Louis (12), Isla (5) & Teddy (3). For us, parenting and family life is a learning curve and we share all the ups and downs of real family life every Sunday at 7pm GMT. Al & Jen also run The Dad Network; the UK's fastest growing network of dads. Check out the links below to find out more but you can also check out The Dad Network's brand new chat show; Dad Chat, here: We love to hear from viewers so feel free to connect with us on the social channels below :)

Recent Videos

Learn Through Play Ideas | + Keep Your Play Equipment Clean | #Ad
Phonics Explained - Definitions & ideas!
Learn Through Play - Role Play Ideas - Vets
A Typical Sunday In The Ferguson Household + Jen Teaches Al some cleaning tips! | #AD
Teach Your Kids Numbers With These Rhymes
"Mum, can I have a snack please?" Argh! This Hack Will Save You!
A Quick Valentines Day Activity :)
Meeting Father Christmas at Center Parcs' Winter Wonderland

Channel data updated August 2026

youtube.com/@itsthefergusons
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Channel Videosit's the FERGUSONs
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

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YouTube Data API: 3,350 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalFamily
Your Data
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Cost per 1,000 Views
Meta Ads (Baby Products)$6.99–$9.75
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Family benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Family benchmark: 1.7× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

family vloggingparentingfamily activitiesparenting adviceschool educationfamily holidaysski tripstheme park visitsfamily day outschildhood milestoneshealth and wellness for familiestoy reviewsfamily health decisions

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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