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It's Sarah Mae

It's Sarah Mae

@itssarahmae
Est. 2012·United States·English·~0.2 vids/wk
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It's Sarah Mae is a Beauty and Lifestyle YouTube creator with 9.3K subscribers and 462K total views. The channel covers makeup tutorials, skin care routines, natural hair care, makeup reviews, esthetician tips. Active for 13 years, the channel publishes about 8 videos per year. Videos average 4.4K views each. Based in United States, the channel's primary language is English. YouTube channels with 1K–10K sub channels typically charge between $50 and $500 per sponsored video. Book a sponsorship directly on TrySpansa.

9,290Subscribers
106Total Videos
461,589Total Views
Source: YouTube Data API

Audience Insights for It's Sarah Mae

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee It's Sarah Mae’s audience data

Niches

BeautyLifestyle

About

Hi There! If you're new, welcome! If you're returning, glad to see you again! My name is Sarah Mae. I am a mom, beauty creator, licensed master esthetician, makeup artist, and naturalista! I dabble in many things but you'll see lot's of beauty videos with makeup, skin care, and everything in between. Also including mommy tips, travel, home decor, and style inspo. I’m here to encourage you to keep your barrier healthy and glow from the inside out. You'll be here for just about everything so I hope you stay for a while :) Any suggestions and questions, just comment on my video and I will respond as soon as I can. Always keep the vibes high with a smile and a warm heart. Thanks for watching and don't forget to subscribe!

Recent Videos

Keeping hair healthy when #heatstyling. #curls #curlrepair #k18 #curlyhair
How I Keep My Hair Healthy Between Blowouts | Minimize Breakage + Product Recs
Let’s chat #skin: why your skin care may not be working. #damagedbarrier
At Home Blowout using Blowdryer Brush
How to Do an Easy At-Home Blowout on Curly Hair | L’ange Hair Dryer Brush
Been obsessing over this #lipcombo 🥰💄 #beauty #lipgloss #lipstick #makeup
Buttery Skin Makeup 🧈✨ #skinprep #makeup #makeuptutorial #makeupshorts #makeuptips
What do you do first? #makeuplook #grwm #makeup

Channel data updated May 2026

youtube.com/@itssarahmae
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YouTube Data API: 9,290 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

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TrySpansa OriginalBeauty
Your Data
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Cost per 1,000 Views
Meta Ads (Beauty)$10.15
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Beauty benchmark: 6.8% (Personal Care & Beauty) · Skailama 2026
Using Beauty benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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