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It's Lightning

It's Lightning

@itslightnings
Est. 2016·English·~6 vids/wk
New on TrySpansa

It's Lightning is a Gaming YouTube creator with 103K subscribers and 28.6M total views. The channel covers indie horror games, poppy playtime, minecraft gameplay, game merchandise, fnaf fandom. Active for 9 years, the channel publishes about 6 videos per week. Videos average 8.6K views each. The channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

103,000Subscribers
3,310Total Videos
28,616,357Total Views
Source: YouTube Data API

Audience Insights for It's Lightning

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee It's Lightning’s audience data

Niches

Gaming

About

⚡️Hello! Welcome to my channel It’s Lightning! Just making silly videos on da internet!⚡️ Official Partner with Mob Entertainment 🔥 if you like anything involving gaming you came to the right place, we do anything game related like gameplay, Video Game merch, And Much, Much More! Don't forget to subscribe and check out my Twitter and Discord! See you all soon byeee 😇 Always cooking… KACHOW OR DIEEEE

Recent Videos

Project: Playtime Is Officially DEAD + NEW Confirmed Poppy Playtime Multiplayer GAME?! | NEWS
Official FIRST Look at McFarlane’s NEW Poppy Playtime Action Figures Series 2 | Merch NEWS!
Opening A Case of the NEW McFarlane Critter Mystery MINIS Series 2 | Poppy Playtime Mega REVIEW!
REAL Official Huggy Wuggy & CatNap Animatronics Are HERE! | Poppy Playtime Merch NEWS
Did They Just Secretly Confirm Chapter 6!? + DBD X Poppy Possibilities & Concept Art... | NEWS
Is The Player Even Still Human After THIS!? | Poppy Playtime Theory/Rant...
They CHANGED The Ending & The Prototype + Lily in Chapter 5's Newest Patch/Update...
The Poppy Playtime Remake Just Got It's FIRST Trailer… And It Looks AMAZING!

Channel data updated August 2026

youtube.com/@itslightnings
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YouTube Data API: 103,000 subscribers
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ROI Estimate

TrySpansa OriginalGaming
Your Data
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Gaming benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Gaming benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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