It's Lightning YouTube channel banner
It's Lightning

It's Lightning

@itslightnings
Est. 2016·English·~6 vids/wk
New on TrySpansa

It's Lightning is a Gaming YouTube creator with 97.6K subscribers and 26.3M total views. The channel covers indie horror games, poppy playtime, minecraft gameplay, game merchandise, fnaf fandom. Active for 9 years, the channel publishes about 7 videos per week. Videos average 8K views each. The channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

97,600Subscribers
3,291Total Videos
26,333,909Total Views
Source: YouTube Data API

Audience Insights for It's Lightning

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee It's Lightning’s audience data

Niches

Gaming

About

⚡️Hello! Welcome to my YouTube channel It’s Lightning!⚡️ if you like anything involving gaming you came to the right place, we do anything game related like gameplay, Video Game merch, And Much, Much More! Don't forget to subscribe and check out my Twitter and Discord! Follow me to see cool game pictures or behind the scene content. Or anything else idk lol See you all soon byeee 😇

Recent Videos

So... R.E.P.O Added Cosmetics… | NEW UPDATE LIVE!
Did They Just Tease Chapter 6's Location!? + HUGE Poppy Playtime Updates & New Merch... [NEWS]
The Poppy Playtime Remake Just Dropped HUGE Teasers… They Look INCREDIBLE!
Reviewing ALL The NEW Official Poppy Playtime McFarlane Merchandise In Wave 1 | FULL SET REVIEW!
The NEW Official WORKING Poppy Playtime Grabpack Hands From McFarlane Are HERE! | FULL SET REVIEW!
I Opened A FULL Case of the NEW Amazing Digital Circus Animinz Side Show SERIES! | Mega Unboxing
The NEW Official McFarlane Huggy Wuggy & Kissy Missy 12 Inch Figures Are HERE! | FULL SET REVIEW!
The NEW Official Poppy Playtime McFarlane Bendable Mini Action Figures Are HERE! | FULL SET REVIEW!

Channel data updated May 2026

youtube.com/@itslightnings
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Channel VideosIt's Lightning
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Sponsorship Pricing

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YouTube Data API: 97,600 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalGaming
Your Data
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Gaming benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Gaming benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
Enter avg views above to estimate conversions
Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

indie horror gamespoppy playtimeminecraft gameplaygame merchandisefnaf fandomroblox gamesgame news and updatesmystery box openinghorror game analysisgame lore explanationsurvival challengesaction adventure gaminggame concept artpoppy playtime chapter analysis

Resources

YouTube Gaming Sponsorship Rates 2026: The $6-$15 CPM Niche →The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →

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