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Irina Pushkareva

Irina Pushkareva

@ipushkareva_makeup
Est. 2015·United States·English·~1 vids/wk
New on TrySpansa

Irina Pushkareva is a Beauty YouTube creator with 69.1K subscribers and 120M total views. The channel covers lip products, makeup reviews, lip balm, lip gloss, beauty empties. Active for 10 years, the channel publishes about 1 video per week. Videos average 206K views each. Based in United States, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

69,100Subscribers
581Total Videos
119,826,821Total Views
Source: YouTube Data API

Audience Insights for Irina Pushkareva

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Irina Pushkareva’s audience data

Niches

Beauty

About

💁🏻‍♀️ Makeup addict, Occasionally funny and thoughtful | 😇 IG & TikTok - ipushkareva_makeup 40+ lip empties since November 2023 💫 One day in Nov. 2023, I decided that I needed to stop myself from buying new makeup, especially LIP PRODUCTS bc I am obsessed! I strived to use only one lip product at a time until I emptied it out. 💁🏻‍♀️ Surprisingly, I loved it! Emptying out products brought me more joy and peace then buying new ones. I personally like to apply lip oils and glosses at least 7-15 times a day MINIMUM (depending on a product). You can do more or less, whatever you are comfortable with ✌🏻 📧 For collaborations, please contact

Recent Videos

You are a lip gloss lover and happy pet owner 🤓. #lippies #lippie #lipgloss
What lip balm should I finish next? 🤓 #lippies #lipbalm #beautyblogger
Used Vaseline Lip Therapy every day until I emptied it out 💫. #vaseline #vaselineliptherapy
I finished Vaseline lip therapy in 4 weeks 🤓. #vaseline #vaselineliptherapy #lipbalm
Dramatic Nude Lip Combo 🫦✨. #lipcombo #lipcombotutorial #lipcombos
Lippies that took me the longest to finish 😬. #lippies #beautyblogger #beautyblog
I finished Sol De Janeiro body scrub 💫 (Honest Review!) #soldejaneiro #bodyscrub #beautyreview
POV: Swatching my lippies bc I am bored 🤓. #lippies #beautyblogger #beautyblog

Channel data updated May 2026

youtube.com/@ipushkareva_makeup
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Channel VideosIrina Pushkareva
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

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YouTube Data API: 69,100 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalBeauty
Your Data
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Cost per 1,000 Views
Meta Ads (Beauty)$10.15
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Beauty benchmark: 6.8% (Personal Care & Beauty) · Skailama 2026
Using Beauty benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

lip productsmakeup reviewslip balmlip glossbeauty emptiesproduct testinglip oildior beautyrare beautyhuda beautynyc cosmeticslong wear testing

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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