Irina Pushkareva

@ipushkareva_makeup

Est. 2015·United States·English·~1 vids/wk

New on TrySpansa

Irina Pushkareva is a Beauty YouTube creator with 75.2K subscribers and 137M total views. The channel covers lip products, makeup reviews, lip balm, lip gloss, beauty empties. Active for 10 years, the channel publishes about 1 video per week. Videos average 220K views each. Based in United States, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

75,200Subscribers

623Total Videos

136,952,658Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee Irina Pushkareva’s audience data

Niches

Beauty

About

💁🏻‍♀️ Makeup addict, Occasionally funny and thoughtful | 😇 IG & TikTok - ipushkareva_makeup 40+ lip empties since November 2023 💫 One day in Nov. 2023, I decided that I needed to stop myself from buying new makeup, especially LIP PRODUCTS bc I am obsessed! I strived to use only one lip product at a time until I emptied it out. 💁🏻‍♀️ Surprisingly, I loved it! Emptying out products brought me more joy and peace then buying new ones. I personally like to apply lip oils and glosses at least 7-15 times a day MINIMUM (depending on a product). You can do more or less, whatever you are comfortable with ✌🏻 📧 For collaborations, please contact

Recent Videos

POV: You just got a new serum 💀✨. #serum #faceserum #beautyblogger

Sol De Janeiro always have you Summer Ready ✨✨. #soldejaneiro #bodymist #perfumes

20 year old showing their “anti-aging” skincare routine 🤡. #antiaging #antiagingtips

Will you wear this purple lipstick? 🫦✨ #colourpop #boldlipstick

Testing my lipstick collection 😇🫦✨. #lippies #beautyblogger #beautyblog

Normalize lip combos on filler-free lips 👄✨. #lipcombo #lipcombotutorial

POV: How I feel applying lip mask every night 🫦✨. #lipmask #lipcare #lipcareroutine

How to make sure that the lip gloss will perform at its best ✨🤓. #lipgloss #lippies

Channel data updated June 2026

youtube.com/@ipushkareva_makeup

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Channel VideosIrina Pushkareva

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YouTube Data API: 75,200 subscribers

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Cost per 1,000 Views

Meta Ads (Beauty)$10.15

Mesha 2025

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02Conversion Rate (%)

Using Beauty benchmark: 6.8% (Personal Care & Beauty) · Skailama 2026

03Expected Purchases / Year

Using Beauty benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

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Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

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Topicsclassified by TrySpansa

lip products makeup reviews lip balm lip gloss beauty empties product testing lip oil dior beauty rare beauty huda beauty nyc cosmetics long wear testing

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Irina Pushkareva’s insightsFree · 10 seconds · No credit card

Irina Pushkareva

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Topicsclassified by TrySpansa

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