Henri Purnell

@henripurnell

Est. 2015·Germany·English·~0.6 vids/wk

New on TrySpansa

Henri Purnell is a DIY & Crafts and Music YouTube creator with 285K subscribers and 59.8M total views. The channel covers crochet projects, diy crafts, fiber arts, french beaded flowers, knitting tutorials. Active for 10 years, the channel publishes about 2 videos per month. Videos average 193K views each. Based in Germany, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

285,000Subscribers

310Total Videos

59,837,050Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee Henri Purnell’s audience data

Niches

DIYMusic

About

DIY kits, pattern & workshops: ⬇️

Recent Videos

my biggest obsession: french beaded flowers 💐 find pattern and more on my Etsy ✨ #beadedflower

our Christmas special: a beaded mistletoe ⭐️ (find the kit and pattern on my Etsyyy #diy #mistletoe

Launching my 1st Beaded Lavender Workshop in Berlin! 💜 book now - link in bio 🌾 #beadedflowers

#knit #crochet

what are you crocheting this summer bestie? #crochet

yea necklaces and stuff #flowers #diy

This definitely needed a splash of color #diy #diylamp #crochet #diylifehacks

turned this dull sunglasses case into one of my favs 🕶️💐 #crochet

Channel data updated May 2026

youtube.com/@henripurnell

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Channel VideosHenri Purnell

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04Subscribers

YouTube Data API: 285,000 subscribers

05Content audience

Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalDIY & Crafts

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Cost per 1,000 Views

Meta Ads (Home Decor)$7.99–$10.24

Mesha 2025

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Estimated Clicks

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02Conversion Rate (%)

Using DIY & Crafts benchmark: 1.4%–1.5% (Home Decor & Furniture) · Skailama 2026

03Expected Purchases / Year

Using DIY & Crafts benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

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Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

Estimated pricing — negotiate directly

Topicsclassified by TrySpansa

crochet projects diy crafts fiber arts french beaded flowers knitting tutorials handmade accessories craft workshops seasonal crafts diy home decor music releases indie rock craft kits and patterns

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Henri Purnell’s insightsFree · 10 seconds · No credit card

Henri Purnell

Audience Insights for Henri Purnell

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About

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Topicsclassified by TrySpansa

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