hard2hurt

@hard2hurt

Est. 2016·United States·English·~1 vids/wk

New on TrySpansa

hard2hurt is a Fitness YouTube creator with 638K subscribers and 90.5M total views. The channel covers self defense training, martial arts, mixed martial arts, striking techniques, kickboxing and muay thai. Active for 10 years, the channel publishes about 1 video per week. Videos average 170K views each. Based in United States, the channel's primary language is English. YouTube channels with 500K–1M sub channels typically charge between $10,000 and $50,000 per sponsored video. Book a sponsorship directly on TrySpansa.

638,000Subscribers

533Total Videos

90,493,578Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee hard2hurt’s audience data

Niches

Fitness

About

Subscribe to hard2hurt for a no-bullshit approach to fitness and self defense with Icy Mike. For brand relations, sponsored videos and advertising, contact Chris Wood:

Recent Videos

Use the OODA Loop to Avoid Getting Kicked

Choosing the Right Knife and Martial Art for Self Defense | Everything You Need to Know

Tips for Solo Clearing Your Own Home

Testing Sabre Home Defense Pepper Gel

Bolo Punch Setup | Footwork and Details

Natalia's First Fight! | Complete Breakdown

Flashlight Techniques for Self Defense | Olight Arkpro Review

Testing Pepper Gel vs. Pepper Spray | Sabre Red

Channel data updated May 2026

youtube.com/@hard2hurt

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Channel Videoshard2hurt

Sponsorship Pricing

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04Subscribers

YouTube Data API: 638,000 subscribers

05Content audience

Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

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Cost per 1,000 Views

Meta Ads (Fitness Equipment)$10.24

Mesha 2025

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Estimated Clicks

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01Avg. Profit per Sale ($)

Your net profit from a typical sale, after costs

02Conversion Rate (%)

Using Fitness benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026

03Expected Purchases / Year

Using Fitness benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

Enter avg views above to estimate conversions

Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

Estimated pricing — negotiate directly

Topicsclassified by TrySpansa

self defense training martial arts mixed martial arts striking techniques kickboxing and muay thai self defense weapons testing pepper spray and personal protection mma sparring street fighting tactics knife defense takedown techniques boxing fundamentals

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See hard2hurt’s insightsFree · 10 seconds · No credit card

hard2hurt

Audience Insights for hard2hurt

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About

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Topicsclassified by TrySpansa

Resources

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