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hard2hurt

hard2hurt

@hard2hurt
Est. 2016·United States·English·~1 vids/wk
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hard2hurt is a Fitness YouTube creator with 638K subscribers and 90.5M total views. The channel covers self defense training, martial arts, mixed martial arts, striking techniques, kickboxing and muay thai. Active for 10 years, the channel publishes about 1 video per week. Videos average 170K views each. Based in United States, the channel's primary language is English. YouTube channels with 500K–1M sub channels typically charge between $10,000 and $50,000 per sponsored video. Book a sponsorship directly on TrySpansa.

638,000Subscribers
533Total Videos
90,493,578Total Views
Source: YouTube Data API

Audience Insights for hard2hurt

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

Fitness

About

Subscribe to hard2hurt for a no-bullshit approach to fitness and self defense with Icy Mike. For brand relations, sponsored videos and advertising, contact Chris Wood:

Recent Videos

Use the OODA Loop to Avoid Getting Kicked
Choosing the Right Knife and Martial Art for Self Defense | Everything You Need to Know
Tips for Solo Clearing Your Own Home
Testing Sabre Home Defense Pepper Gel
Bolo Punch Setup | Footwork and Details
Natalia's First Fight! | Complete Breakdown
Flashlight Techniques for Self Defense | Olight Arkpro Review
Testing Pepper Gel vs. Pepper Spray | Sabre Red

Channel data updated May 2026

youtube.com/@hard2hurt
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YouTube Data API: 638,000 subscribers
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ROI Estimate

TrySpansa OriginalFitness
Your Data
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Cost per 1,000 Views
Meta Ads (Fitness Equipment)$10.24
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Fitness benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Fitness benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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