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Gemma McLean - Grounded in Style

Gemma McLean - Grounded in Style

@gemmaamclean
Est. 2013·United Kingdom·English·~0.9 vids/wk
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Gemma McLean - Grounded in Style is a Fashion and Lifestyle YouTube creator with 11.4K subscribers and 1.8M total views. The channel covers capsule wardrobe, slow fashion, personal style, sustainable fashion, fashion psychology. Active for 12 years, the channel publishes about 4 videos per month. Videos average 3.1K views each. Based in United Kingdom, the channel's primary language is English. YouTube channels with 10K–50K sub channels typically charge between $200 and $3,000 per sponsored video. Book a sponsorship directly on TrySpansa.

11,400Subscribers
573Total Videos
1,759,703Total Views
Source: YouTube Data API

Audience Insights for Gemma McLean - Grounded in Style

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

fashionLifestyle

About

I share personal style as a pathway to self-trust, slow living, and an aligned life. Here you’ll find capsule wardrobes, mindful shopping, and everyday rituals that support your nervous system, identity, and inner growth. Less consumption, more intention - dressing and living in a way that truly feels like you. To be 'Grounded' in your style is to choose clothes that support your wellbeing — emotionally, physically, and energetically — so you can move through your day feeling grounded, confident, and like yourself. Videos you’ll find here: ◦ Fashion Wellness & Feel Good Fashion ◦ Capsule Wardrobes ◦ No Buy & Low Buy Challenges ◦ Personal Style & Identity ◦ Slow Living ◦ Wellness I hope you like it here, and find some calmness in the oversaturated and consumption-led world of fashion. Gemma x

Recent Videos

The BEST season 🍂🎃☕️🌰 #autumn #fallfashion #gilmoregirlsseaon
Not quite the baby I’ve waited for 🐶😅 #dogmom #ttc
Hi, I’m Chandler, I make jokes when I’m uncomfortable 😅🫢 #slowliving #nervoussystem
Do this before you’re next No Buy #nobuychallenge #consciousconsumer
The ONE Secret to a Successful No Buy Year #nobuychallenge
Making my Clothes Great Again ✨✂️🪡 #upcycle #sewing #nobuychallenge
Dressing for a Calm Nervous System (is that a thing?) ✨ #feminineenergy #nervoussystemhealing #ootd
Am I the only one who gets frustrated with this? 🤷‍♀️🫢 #slowliving

Channel data updated August 2026

youtube.com/@gemmaamclean
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YouTube Data API: 11,400 subscribers
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TrySpansa OriginalFashion
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Cost per 1,000 Views
Meta Ads (Fashion)$11.20
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Fashion benchmark: 1.9% (Retail & Fashion) · Skailama 2026
Using Fashion benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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