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Everyday Minimalist

Everyday Minimalist

@everydayminimalist
Est. 2020·United States·English·~3 vids/wk
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Everyday Minimalist is a Lifestyle YouTube creator with 577K subscribers and 190M total views. The channel covers everyday carry, edc gear, knife reviews, pocket knives, fixed blade knives. Active for 5 years, the channel publishes about 3 videos per week. Videos average 204K views each. Based in United States, the channel's primary language is English. YouTube channels with 500K–1M sub channels typically charge between $10,000 and $50,000 per sponsored video. Book a sponsorship directly on TrySpansa.

577,000Subscribers
931Total Videos
190,086,932Total Views
Source: YouTube Data API

Audience Insights for Everyday Minimalist

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

Lifestyle

About

I review EDC/Tech gear and of course, knives. NEW VIDEOS MONTHLY! The Everyday Minimalist name does not correlate to the "minimalist lifestyle". I created the brand based on the style of content I produce. EDM originated on Instagram, and if you visit my page (.day.minimalist), you'll see that almost every shot is subject focused in the most minimalistic way possible.

Recent Videos

Wtf is this thing?! SOFRIN SE1 😮‍💨 #shorts #youtubeshorts
How SHARP is it?? 😵👀
The BRIGHTEST Mini Flashlight Ever?! 👀
Wait till you see the last one.. 😍 #shorts #youtubeshorts
BEST BUDGET POCKET KNIFE 🥵 #shorts #youtubeshorts
What’s in the BOX?! 👀 #shorts #youtubeshorts
Mini Glock Fidgets?! 👀 #shorts #youtubeshorts
Wait until you see the last one.. 💀 #shorts #youtubeshorts

Channel data updated May 2026

youtube.com/@everydayminimalist
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YouTube Data API: 577,000 subscribers
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ROI Estimate

TrySpansa OriginalLifestyle
Your Data
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Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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