Dr. Matthew Horkey

@drmatthewhorkey

Est. 2015·United States·English·~4 vids/wk

New on TrySpansa

Dr. Matthew Horkey is a Food & Cooking YouTube creator with 50.9K subscribers and 29.5M total views. The channel covers wine education, wine tasting, wine reviews, wine regions and travel, red wine reviews. Active for 10 years, the channel publishes about 4 videos per week. Videos average 14K views each. Based in United States, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

50,900Subscribers

2,102Total Videos

29,468,427Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee Dr. Matthew Horkey’s audience data

Niches

Food

About

Bringing FUN back to the world of WINE! 🍷 Competition Judge ✍️ Author 🎤 Speaker I started my wine career in 2015 when during a sabbatical of traveling around the world to uncover hidden gems and discover what makes GREAT wines, well GREAT. Over the years I had the chance to experience nearly all of the world's renowned regions and a plethora of undiscovered ones. I've written three wine books, hundreds of articles, and produced thousands of videos. I write less these days opting to focus on video. I judge multiple international wine competitions and taste thousands of wines annually to bring YOU the best content possible. Must be of legal drinking age in your country to follow.

Recent Videos

Can Oregon PINOT NOIR beat BURGUNDY???

🍾 This CHAMPAGNE Glass is AWESOME

Why are there so many SNOBS in WINE???

What a SANGIOVESE!!!

🍾 Can any ROSÉ Sparkler Beat CHAMPAGNE in a BLIND TASTING???

🇪🇸 Rioja vs Ribera del Duero!!!

GREAT VALUE Barolo!!!

Italian FINE WINE Value ALERT!!!

Channel data updated May 2026

youtube.com/@drmatthewhorkey

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Channel VideosDr. Matthew Horkey

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04Subscribers

YouTube Data API: 50,900 subscribers

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TrySpansa OriginalFood & Cooking

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Cost per 1,000 Views

Meta Ads (Food & Beverage)$12.75

Mesha 2025

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02Conversion Rate (%)

Using Food & Cooking benchmark: 4.9% (Food & Beverage) · Skailama 2026

03Expected Purchases / Year

Using Food & Cooking benchmark: 1.8× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

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Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

Estimated pricing — negotiate directly

Topicsclassified by TrySpansa

wine education wine tasting wine reviews wine regions and travel red wine reviews wine pairing sommeliers and wine expertise wine competition judging budget wine recommendations expensive wine comparisons blind wine tasting champagne and sparkling wine european wine regions wine spectator reactions wine buying guides

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Dr. Matthew Horkey’s insightsFree · 10 seconds · No credit card

Dr. Matthew Horkey

Audience Insights for Dr. Matthew Horkey

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