Discover the U.P.

@discovertheup

Est. 2022·United States·English·~1 vids/wk

New on TrySpansa

Discover the U.P. is a Sports and Lifestyle YouTube creator with 15K subscribers and 2.3M total views. The channel covers hunting, fishing, outdoor exploration, conservation, regional travel. Active for 3 years, the channel publishes about 1 video per week. Videos average 9K views each. Based in United States, the channel's primary language is English. YouTube channels with 10K–50K sub channels typically charge between $200 and $3,000 per sponsored video. Book a sponsorship directly on TrySpansa.

15,000Subscribers

253Total Videos

2,273,430Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee Discover the U.P.’s audience data

Niches

SportsLifestyle

About

Stories of the great outdoors of Michigan's Upper Peninsula. Fishing, hunting, exploration, conservation, people, and places. New episodes every Monday night at 8:00pm est. I love story ideas! Email me at or find me on Facebook or Instagram

Recent Videos

DISCOVERING | Lake Superior Smelt Run, Perspectives on Potential Deer Hunting Changes

DISCOVERING | Father & Son Spring Turkey Hunt, Proposed Deer Hunting Changes for the U.P.

Could the U.P. see a One Buck Limit or a Change to the Nov. 15 Firearm Season? - FULL DNR INTERVIEW

DISCOVERING | eHarvest Tags, Musky Expo, Agate Falls & ATV Trail Closed, New Trout Regs Website

DISCOVERING | Big Buck Night in Baraga County, New Mandatory Turkey Harvest Reporting

DISCOVERING | 3 Big Fishing Regulation Changes for 2026, Fly Fishing Film Festival Preview

DISCOVERING | Ice Camping for Lake Trout & Burbot, MTU Burbot Study

Upper Peninsula Fly Fishing Film Festival Preview

Channel data updated May 2026

youtube.com/@discovertheup

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Channel VideosDiscover the U.P.

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04Subscribers

YouTube Data API: 15,000 subscribers

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Cost per 1,000 Views

Meta Ads (Athleisure)$9.25–$10.75

Mesha 2025

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01Avg. Profit per Sale ($)

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02Conversion Rate (%)

Using Sports benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026

03Expected Purchases / Year

Using Sports benchmark: 1.3× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

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Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

Estimated pricing — negotiate directly

Topicsclassified by TrySpansa

hunting fishing outdoor exploration conservation regional travel michigan outdoors deer hunting ice fishing trout fishing wildlife documentary hunting guides deer camp traditions regional food culture snowmobile recreation

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Discover the U.P.’s insightsFree · 10 seconds · No credit card

Discover the U.P.

Audience Insights for Discover the U.P.

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About

Recent Videos

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Topicsclassified by TrySpansa

Resources

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