Discover the U.P. YouTube channel banner
Discover the U.P.

Discover the U.P.

@discovertheup
Est. 2022·United States·English·~1 vids/wk
New on TrySpansa

Discover the U.P. is a Sports and Lifestyle YouTube creator with 15.3K subscribers and 2.4M total views. The channel covers hunting, fishing, outdoor exploration, conservation, regional travel. Active for 3 years, the channel publishes about 1 video per week. Videos average 9K views each. Based in United States, the channel's primary language is English. YouTube channels with 10K–50K sub channels typically charge between $200 and $3,000 per sponsored video. Book a sponsorship directly on TrySpansa.

15,300Subscribers
260Total Videos
2,350,882Total Views
Source: YouTube Data API

Audience Insights for Discover the U.P.

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Discover the U.P.’s audience data

Niches

SportsLifestyle

About

Stories of the great outdoors of Michigan's Upper Peninsula. Fishing, hunting, exploration, conservation, people, and places. New episodes every Monday night at 8:00pm est. I love story ideas! Email me at or find me on Facebook or Instagram

Recent Videos

DISCOVERING | The Increased Risk of Running Hunting Dogs in the U.P. – One Hunter’s Story
DISCOVERING | Waterfowl Retriever Training, U.P. Rock Shop
DISCOVERING | Little Bay de Noc Walleye Opener, Smelt Fry
DISCOVERING | Early Season Smallmouth Bass Fishing, Brook Trout Fishing
DISCOVERING | Deer Ticks & Lyme Disease (I wasn't careful and now have Lyme Disease)
DISCOVERING | NRC Chair Becky Humphries, House Bill 5093
DISCOVERING | Turkey Hunting in the Snow, How do Wild Turkeys Survive Winter?
DISCOVERING | Lake Superior Smelt Run, Perspectives on Potential Deer Hunting Changes

Channel data updated June 2026

youtube.com/@discovertheup
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Channel VideosDiscover the U.P.
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YouTube Data API: 15,300 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalSports
Your Data
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Cost per 1,000 Views
Meta Ads (Athleisure)$9.25–$10.75
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Sports benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Sports benchmark: 1.3× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

huntingfishingoutdoor explorationconservationregional travelmichigan outdoorsdeer huntingice fishingtrout fishingwildlife documentaryhunting guidesdeer camp traditionsregional food culturesnowmobile recreation

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Discover the U.P.’s insightsFree · 10 seconds · No credit card