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Dimma Umeh

Dimma Umeh

@dimmaumeh
Est. 2012·Nigeria·English·~0.7 vids/wk
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Dimma Umeh is a Beauty and Lifestyle YouTube creator with 522K subscribers and 48.1M total views. The channel covers makeup tutorials, skincare routines, makeup application techniques, product reviews, black beauty. Active for 14 years, the channel publishes about 3 videos per month. Videos average 96.5K views each. Based in Nigeria, the channel's primary language is English. YouTube channels with 500K–1M sub channels typically charge between $10,000 and $50,000 per sponsored video. Book a sponsorship directly on TrySpansa.

522,000Subscribers
499Total Videos
48,137,478Total Views
Source: YouTube Data API

Audience Insights for Dimma Umeh

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

BeautyLifestyle

About

I’m Dimma, a beauty and lifestyle creator sharing honest reviews, skincare tips, makeup tutorials, and everyday routines. On this channel, you’ll find aesthetic vlogs, product recommendations, and conversations about self-care, beauty, womanhood, and everyday living. My content celebrates Black women, especially those across Africa and the diaspora, with a focus on makeup for Black skin, simple beauty routines, and mindful living. My goal is to create thoughtful content that helps women look and feel their best, covering everything from skincare to style to intentional living. New videos every week.

Recent Videos

THEY LIED TO YOU | Harmful Lies Women Have Been Told & Still Believe
STOP OVERCOMPLICATING YOUR MAKEUP ROUTINE | MY MINIMAL DAILY LOOK FOR DARK SKIN
Let’s unbox some PR 🤍 #PRUnboxing
Let's get ready for a Nigerian traditional wedding ✨ #asoebistyles #weddingguest #asoebi
VLOG: I'M NEVER PAYING FOR NAILS AGAIN | SATISFYING CABINET MAKEOVER, VIRAL MATCHA RUN & FOOD POP-UP
These might be even better than the first 👀 More home essentials I got from AliExpress.
COME HYGIENE & BODY CARE SHOPPING WITH ME | PRODUCTS THAT ACTUALLY WORK
AliExpress finds that genuinely elevated my home 🤍

Channel data updated May 2026

youtube.com/@dimmaumeh
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YouTube Data API: 522,000 subscribers
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TrySpansa OriginalBeauty
Your Data
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Cost per 1,000 Views
Meta Ads (Beauty)$10.15
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Beauty benchmark: 6.8% (Personal Care & Beauty) · Skailama 2026
Using Beauty benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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