DefinitelyNotAGuru

@definitelynotaguru

Est. 2020·United Kingdom·British English·~3 vids/wk

New on TrySpansa

DefinitelyNotAGuru is a Automotive YouTube creator with 91.6K subscribers and 20.1M total views. The channel covers car reviews, uk car market, vehicle buying advice, used car buying, car leasing. Active for 5 years, the channel publishes about 4 videos per week. Videos average 19.8K views each. Based in United Kingdom, the channel's primary language is British English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

91,600Subscribers

1,012Total Videos

20,072,307Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee DefinitelyNotAGuru’s audience data

Niches

Auto

About

Definitely Not A Guru is a UK-based automotive channel focused on factual car news, analysis, and consumer advice. The channel provides clear, independent information on the UK car market, including vehicle reliability, best buys, new model launches, and industry developments that affect everyday drivers. Content is designed to help viewers make informed decisions without hype or unnecessary jargon. Regular videos include: - UK car news and updates - Unbiased, independent car reviews - UK Car & Van Leasing Deals & Guides - Consumer-focused advice for UK drivers - Coverage of the World's biggest car shows Our primary audience is UK drivers and car buyers, with coverage focused on vehicles, pricing, and policies. Where commercial partnerships exist, they are clearly disclosed, and all content remains editorially led and independently produced - why? because it matters to us. #carnews #carleasing #automotivejournalism

Recent Videos

The Latest UK Car News Roundup | 21st June 2026

Four ZERO DEPOSIT Car LEASE DEALS plus 2 VAN DEALS

Kia EV9 GT | a Quick Review of a VERY quick car!

Great USED ELECTRIC CARS under £20k

Genesis GV60 Performance Review | 500 BHP meets Very Fast Charging

Is this the BEST CAR to LIVE WITH in the UK?

5 x ZERO DEPOSIT CAR LEASE DEALS For Less Than £300 PER MONTH

2026 Mercedes GLC Electric Review | Can it beat the BMW iX3?

Channel data updated June 2026

youtube.com/@definitelynotaguru

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Channel VideosDefinitelyNotAGuru

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04Subscribers

YouTube Data API: 91,600 subscribers

05Content audience

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Cost per 1,000 Views

Meta Ads (All-industry avg)$9.94

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01Avg. Profit per Sale ($)

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02Conversion Rate (%)

Using Automotive benchmark: 2.1% (Automobile & Parts) · Skailama 2026

03Expected Purchases / Year

Using all-industry e-commerce avg: 1.6× /year · Mean of 18 niches with published data

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Methodology & sourcesNot sourced from YouTube

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Topicsclassified by TrySpansa

car reviews uk car market vehicle buying advice used car buying car leasing car finance new car launches first drive reviews uk driving laws car lease deals pcp vs leasing electric vehicles phev reviews van reviews car reliability

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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DefinitelyNotAGuru

Audience Insights for DefinitelyNotAGuru

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Topicsclassified by TrySpansa

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