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DefinitelyNotAGuru

DefinitelyNotAGuru

@definitelynotaguru
Est. 2020·United Kingdom·British English·~3 vids/wk
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DefinitelyNotAGuru is a Automotive YouTube creator with 88.7K subscribers and 19.4M total views. The channel covers car reviews, uk car market, vehicle buying advice, used car buying, car leasing. Active for 5 years, the channel publishes about 4 videos per week. Videos average 19.7K views each. Based in United Kingdom, the channel's primary language is British English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

88,700Subscribers
988Total Videos
19,444,520Total Views
Source: YouTube Data API

Audience Insights for DefinitelyNotAGuru

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

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About

Definitely Not A Guru is a UK-based automotive channel focused on factual car news, analysis, and consumer advice. The channel provides clear, independent information on the UK car market, including vehicle reliability, best buys, new model launches, and industry developments that affect everyday drivers. Content is designed to help viewers make informed decisions without hype or unnecessary jargon. Regular videos include: - UK car news and updates - Unbiased, independent car reviews - UK Car & Van Leasing Deals & Guides - Consumer-focused advice for UK drivers - Coverage of the World's biggest car shows Our primary audience is UK drivers and car buyers, with coverage focused on vehicles, pricing, and policies. Where commercial partnerships exist, they are clearly disclosed, and all content remains editorially led and independently produced - why? because it matters to us. #carnews #carleasing #automotivejournalism

Recent Videos

Used EVs for LESS THAN £10k | The best Budget Electric Cars in the UK?
Geely EX5 Review | Should European car makers be worried?
2 x 24 Month CAR LEASE DEALS you don't want to MISS!
The LATEST UK CAR NEWS | 10th May 2026
Mercedes CLA Shooting Brake Electric Review: HUGE RANGE!
Great CAR & VAN LEASE DEALS with NO UPFRONT Payment
the NEW PEUGEOT 408 PHEV Review | First Drive Impressions
2026 XPENG G6 Long Range Review | Can this BEAT THE TESLA Model Y?

Channel data updated May 2026

youtube.com/@definitelynotaguru
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YouTube Data API: 88,700 subscribers
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ROI Estimate

TrySpansa OriginalAutomotive
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Automotive benchmark: 2.1% (Automobile & Parts) · Skailama 2026
Using all-industry e-commerce avg: 1.6× /year · Mean of 18 niches with published data
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Methodology & sourcesNot sourced from YouTube
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