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Cold Steel

Cold Steel

@csknives
Est. 2008·United States·English·~1 vids/wk
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Cold Steel is a Lifestyle YouTube creator with 1.2M subscribers and 404M total views. The channel covers knives and blades, tactical gear, edc everyday carry, survival tools, folding knives. Active for 17 years, the channel publishes about 1 video per week. Videos average 326K views each. Based in United States, the channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

1,160,000Subscribers
1,238Total Videos
403,621,458Total Views
Source: YouTube Data API

Audience Insights for Cold Steel

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Cold Steel’s audience data

Niches

Lifestyle

About

COLD STEEL - ANYTIME, ANYWHERE coldsteel.com Cold Steel Inc. is a knife and tool company dedicated to creating the world's strongest, sharpest knives, swords, tomahawks, machetes, cutlery, tools for every day carry: EDC. Quickly adopted by Military, Law Enforcement Special units, Emergency Services Personnel, Self Defense professionals as well as members of the Martial Arts community, Cold Steel quickly became renowned for quality, strength, reliability and dependability in every day carry (EDC). Our videos show torturous and often abusive testing, as well as cutting feats that are potentially very dangerous and that could result in injury or even death. Feats shown may also void warranty or cause unseen damage to your product - Do not try this at home! Customer Service: 877-269-8490 GSM Outdoors 5250 Frye Road Irving, TX 75061

Recent Videos

Your sword is battle ready, but are you?! Cold Steel's training equipment!
The Immense by Cold Steel!!!
The limited edition Blackout Mayhem in S35VN steel!! Only available while supplies last!!
Heartbreaking news!!!
Save 20% this Spring!! Use code: SPRING20 @ coldsteel.com for 20% off!!!
What I know about Balisongs, and a Free Leather Sheath!! The Cold Steel Arc Angel.
One of my favorite short swords... The Hunting Sword, by Cold Steel!
This 16th century sword is now in the 21st century! The Italian Storta, by Cold Steel.

Channel data updated May 2026

youtube.com/@csknives
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YouTube Data API: 1,160,000 subscribers
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TrySpansa OriginalLifestyle
Your Data
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Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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