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Craftsman

Craftsman

@craftsman
Est. 2006·United States·English·~0.3 vids/wk
New on TrySpansa

Craftsman is a DIY & Crafts YouTube creator with 130K subscribers and 23.1M total views. The channel covers power tools, hand tools, tool reviews, mechanics tools, garage organization. Active for 20 years, the channel publishes about 2 videos per month. Videos average 62.5K views each. Based in United States, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

130,000Subscribers
370Total Videos
23,143,405Total Views
Source: YouTube Data API

Audience Insights for Craftsman

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Craftsman’s audience data

Niches

DIY

About

Welcome to the official YouTube page for CRAFTSMAN. We make tools to empower those who do, from homeowners and home builders to auto enthusiasts and master mechanics. From humble beginnings nearly a century ago, we’ve revived our long-established pride in superior quality and brought back our tradition of reliable and high-performance tools. Today, you can find CRAFTSMAN in more stores than ever before–even online. Making this the best time to get the tools you can trust for generations to come.

Recent Videos

Our new Advanced™ V20* batteries run long and run hard, so you can do the same.
No matter what kind of dad you've got, we've got the right Father's Day gifts for him.​
You gotta collect 'em all.​
Same tools. New battery.
Just another day in the life, old man
Coming soon to a garage near you 🔊🔊🔊
Got a lil' deal going on at Lowe's right now for CRAFTSMAN® Days
Nothing truly hits the same as a well-organized utility cart

Channel data updated June 2026

youtube.com/@craftsman
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Channel VideosCraftsman
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Sponsorship Pricing

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YouTube Data API: 130,000 subscribers
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ROI Estimate

TrySpansa OriginalDIY & Crafts
Your Data
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Cost per 1,000 Views
Meta Ads (Home Decor)$7.99–$10.24
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using DIY & Crafts benchmark: 1.4%–1.5% (Home Decor & Furniture) · Skailama 2026
Using DIY & Crafts benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

power toolshand toolstool reviewsmechanics toolsgarage organizationtool storage solutionshome improvementdiy garage projectscraftsman brand productstool demonstrations

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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