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Grain of Salt

Grain of Salt

@coldcuts_essays
Est. 2019·English
New on TrySpansa

Grain of Salt is a Food & Cooking YouTube creator with 1.5K subscribers. The channel covers food history, video essays, food trends, food culture, food industry analysis. The channel has been active for 6 years. The channel's primary language is English. YouTube channels with 1K–10K sub channels typically charge between $50 and $500 per sponsored video. Book a sponsorship directly on TrySpansa.

1,520Subscribers
—Total Videos
—Total Views
Source: YouTube Data API

Audience Insights for Grain of Salt

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Grain of Salt’s audience data

Niches

Food

About

Hi, I make video essays on the role of food in cultural change. This includes anything from "why are we eating so much protein?", to the weirdest of food trends, and to the origin of food deserts. - I first started this channel in 2020 as an avenue for my creativity and expression of interests, but paused to work on other projects. It's been such a good time starting again with fresh eyes and newer (I hope!) ideas. Any thoughts? Comment and I'll do my best to reply.

Recent Videos

Can Lipstick, Maxi Skirts, and Labubus Really Predict Recessions? Recession Indicators & More
How Spice Became America’s Favorite Flavor | Video Essay
The Snackification of America: Why Did We Start Eating All the Time?
The Real Reason Fast Food Got So Expensive | Video Essay
The Smart Ring Obsession: The Dark Side of Wearable Tech | Video essay
Why Egg Prices Are So High in 2025, Explained | Video Essay
Inside the $100B Ghost Kitchen Bust: The Rise and Fall of a Delivery Revolution
How Blank Street Coffee Went from Cart to $100M Chain | Video Essay

Channel data updated May 2026

youtube.com/@coldcuts_essays
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Channel VideosGrain of Salt
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

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YouTube Data API: 1,520 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalFood & Cooking
Your Data
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Cost per 1,000 Views
Meta Ads (Food & Beverage)$12.75
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Food & Cooking benchmark: 4.9% (Food & Beverage) · Skailama 2026
Using Food & Cooking benchmark: 1.8× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

food historyvideo essaysfood trendsfood culturefood industry analysisrestaurant chainsghost kitchensfood economicscultural food studiesfood desertsconsumer behaviorfood sustainability

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Grain of Salt’s insightsFree · 10 seconds · No credit card