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Bruce Wilson

Bruce Wilson

@bruce_wilson
Est. 2016·United States·English·~2 vids/wk
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Bruce Wilson is a Automotive YouTube creator with 1.1M subscribers and 364M total views. The channel covers trucking, big rig trucks, diesel trucks, truck restoration, scania trucks. Active for 10 years, the channel publishes about 2 videos per week. Videos average 279K views each. Based in United States, the channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

1,120,000Subscribers
1,304Total Videos
363,941,417Total Views
Source: YouTube Data API

Audience Insights for Bruce Wilson

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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About

I'm Bruce Wilson, and here you'll find a diverse range of content from automotive adventures to in-depth tutorials, product reviews, and behind-the-scenes looks at the world of vehicles. Whether I'm working on a custom build, reviewing the latest tools, or exploring unique automotive technologies, my goal is to entertain, educate, and inspire fellow enthusiasts. Join me on this journey, subscribe to stay up-to-date with the latest videos, and let's explore the world of vehicles together!

Recent Videos

Surprising My Son with a Radio Control Semi Truck!
I Built the ULTIMATE Ranch Rig, Cummins and Honda Rancher!
I Bought ANOTHER Scania V8… Here’s Why
I Gave Him The Truck… His Reaction Was Unreal
Engine’s OUT… But We’ve Got a Problem
We’re Building a 2000 HP Scania V8… It Starts Here
Stripping Down our Scania Race Engine!
I Bought a Scania V8 Engine… Will It Start?

Channel data updated May 2026

youtube.com/@bruce_wilson
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YouTube Data API: 1,120,000 subscribers
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ROI Estimate

TrySpansa OriginalAutomotive
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Automotive benchmark: 2.1% (Automobile & Parts) · Skailama 2026
Using all-industry e-commerce avg: 1.6× /year · Mean of 18 niches with published data
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Methodology & sourcesNot sourced from YouTube
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