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Beyond the Brick

Beyond the Brick

@beyondthebrick
Est. 2012·United States·English·~6 vids/wk
New on TrySpansa

Beyond the Brick is a Lifestyle YouTube creator with 1.6M subscribers and 699M total views. The channel covers lego building, lego reviews, lego conventions, lego fan community, building techniques. Active for 13 years, the channel publishes about 6 videos per week. Videos average 151K views each. Based in United States, the channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

1,560,000Subscribers
4,626Total Videos
699,255,405Total Views
Source: YouTube Data API

Audience Insights for Beyond the Brick

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Beyond the Brick’s audience data

Niches

Lifestyle

About

The World's Largest LEGO Fan Community Founded by Joshua Hanlon in November 2011 as an audio-only podcast, Beyond the Brick travels the world to showcase talented LEGO builders and their incredible creations. With more than 13 million followers across our platforms, we are the world's largest LEGO fan community. Who are we? Founder/Host: Joshua Hanlon () Producer: John Hanlon () Contributor: Adam (AntBandit) Where are we based? South Bend, Indiana (USA) Check out our travel/history channel called Destinations of History!

Recent Videos

LEGO Great Ball Contraption at Bricks Cascade 2026
LEGO Harry Potter Four Houses: A Magical Legacy
2026 Update! Huge LEGO Jurassic Park with Erupting Volcano at Bricks Cascade
What's Inside Underground LEGO Batcave Bunker?
What's Inside LEGO Batcave Bunker?
LEGO Roller Coaster by Becky Gorlin and Boz Sears
LEGO Great Ball Contraption at Bricks Cascade 2026
LEGO Harry Potter Four Houses by Kate Hunter and Eric Law

Channel data updated May 2026

youtube.com/@beyondthebrick
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Channel VideosBeyond the Brick
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Sponsorship Pricing

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YouTube Data API: 1,560,000 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalLifestyle
Your Data
Creator hasn't set this — enter your estimate to see projections
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Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
Enter avg views above to estimate conversions
Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

lego buildinglego reviewslego conventionslego fan communitybuilding techniqueslego displayslego creationscollectorlego star warslego architecturelego fan filmshobbyist buildinglego community showcasescustom lego builds

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Beyond the Brick’s insightsFree · 10 seconds · No credit card