Behind the Balance Sheet

@behindthebalancesheet

Est. 2019·United Kingdom·English·~1 vids/wk

New on TrySpansa

Behind the Balance Sheet is a Finance YouTube creator with 7.3K subscribers and 390K total views. The channel covers investing education, stock market fundamentals, value investing, personal finance, investment training. Active for 7 years, the channel publishes about 1 video per week. Videos average 864 views each. Based in United Kingdom, the channel's primary language is English. YouTube channels with 1K–10K sub channels typically charge between $50 and $500 per sponsored video. Book a sponsorship directly on TrySpansa.

7,250Subscribers

452Total Videos

390,487Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee Behind the Balance Sheet’s audience data

Niches

Finance

About

Behind the Balance Sheet helps professional and serious private investors read between the lines of financial statements and value businesses properly. Hosted by ex‑Tiger Cub hedge fund partner Stephen Clapham, the channel features in‑depth interviews with top investors and forensic breakdowns of accounting red flags, capex, and valuation. 🎓 Learn more about our institutional Forensic Accounting courses: Copyright © Behind the Balance Sheet Ltd, 2020, 2021, 2022, 2023, 2024, 2025, 2026

Recent Videos

The Dollar - It's OK for now, but could trouble be brewing?

What's gone wrong with private credit? Underwriting standards have collapsed

One thing doesn't change in markets

JP Morgan's Michael Cembalest's advice for young people

AI Benefits? You may as well read tea leaves

Michael Cembalest on the Impending Rout in US Treasuries

JP Morgan's Michael Cembalest on the Impending Treasury Bust

Michael Cembalest Podcast Highlights

Channel data updated May 2026

youtube.com/@behindthebalancesheet

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Channel VideosBehind the Balance Sheet

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01Niche

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02Avg views per video

03Audience region

04Subscribers

YouTube Data API: 7,250 subscribers

05Content audience

Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

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Cost per 1,000 Views

Meta Ads (Finance)$11.75

Mesha 2025

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Estimated Clicks

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Finance creators typically promote services (bookings, courses, subscriptions) rather than e-commerce products. Standard e-commerce conversion rates don't apply.

Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

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