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The Powells

The Powells

@asafaalyshiapowell
Est. 2020·English·~4 vids/wk
New on TrySpansa

The Powells is a Family YouTube creator with 161K subscribers and 47.1M total views. The channel covers family vlogging, parenting, pregnancy and newborn, family travel, children activities. Active for 5 years, the channel publishes about 4 videos per week. Videos average 41.9K views each. The channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

161,000Subscribers
1,122Total Videos
47,055,509Total Views
Source: YouTube Data API

Audience Insights for The Powells

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

Family

About

Welcome to The Powells, a family and lifestyle vlog sharing real life as it unfolds. We are Asafa and Alyshia, raising our boys and navigating parenthood, pregnancy, and everyday life together. Our channel follows our growth as a family through life transitions, identity shifts, and the moments that shape us along the way. Here you will find family vlogs, parenting and motherhood content, pregnancy updates, wellness and lifestyle moments, and honest real life experiences. We share what genuinely supports our family and partner with brands that align with our values and everyday routines. Subscribe and join the Powell Posse as we continue growing together. Listen to This Is Where I’m At hosted by Alyshia Powell

Recent Videos

Sharing MY SECRET RECIPE and I Guarantee your kids will love it.
Baby on the loose #thepowells #babyboy
MY KIDS DID THIS FOR MOTHERS DAY!!!
We Spent the Day with Guinness at the Premier League Watch Party (She Won!) | The Powells
Finally after so long we got our package from Canada | The Powells
Usain Bolt sent me a gift!!
Life has its ups and downs | The Powells
Police officers challenged him to a race

Channel data updated May 2026

youtube.com/@asafaalyshiapowell
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Sponsorship Pricing

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YouTube Data API: 161,000 subscribers
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ROI Estimate

TrySpansa OriginalFamily
Your Data
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Cost per 1,000 Views
Meta Ads (Baby Products)$6.99–$9.75
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Family benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Family benchmark: 1.7× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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