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Allure

Allure

@allure
Est. 2006·United States·English·~2 vids/wk
New on TrySpansa

Allure is a Beauty YouTube creator with 2.1M subscribers and 1.3B total views. The channel covers makeup tutorials, celebrity interviews, beauty how-tos, skincare tips, makeup trends. Active for 19 years, the channel publishes about 2 videos per week. Videos average 621K views each. Based in United States, the channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

2,140,000Subscribers
2,116Total Videos
1,313,236,818Total Views
Source: YouTube Data API

Audience Insights for Allure

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Allure’s audience data

Niches

Beauty

About

Allure's channel is focused on bringing beauty to life with unparalleled expertise, smart storytelling, and radical inclusivity. CONNECT

Recent Videos

From New York, the SNL Cast Takes Allure's Truth Serum
SNL Cast Spill Truths After Sipping the Truth Serum | Allure
NINGNING's Go-to Red Carpet Pose
"Fashion, for me, is a big thing in my life."
NINGNING is blooming as she prepares for her Met Gala debut
NINGNING Gets Ready for Her First Met Gala
"I look like an alien, I love it."
Get Ready for the Met Gala with NINGNING

Channel data updated May 2026

youtube.com/@allure
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Channel VideosAllure
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Sponsorship Pricing

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YouTube Data API: 2,140,000 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalBeauty
Your Data
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Cost per 1,000 Views
Meta Ads (Beauty)$10.15
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Beauty benchmark: 6.8% (Personal Care & Beauty) · Skailama 2026
Using Beauty benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

makeup tutorialscelebrity interviewsbeauty how-tosskincare tipsmakeup trendsbeauty hackscelebrity beauty secretskpop makeupmodel interviewsbeauty lifestyle

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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