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BBC Radio 1Xtra

BBC Radio 1Xtra

@1xtra
Est. 2008·United Kingdom·English·~3 vids/wk
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BBC Radio 1Xtra is a Music YouTube creator with 2.2M subscribers and 986M total views. The channel covers hip hop, r&b, grime, drum and bass, dancehall. Active for 18 years, the channel publishes about 3 videos per week. Videos average 322K views each. Based in United Kingdom, the channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

2,190,000Subscribers
3,063Total Videos
986,018,922Total Views
Source: YouTube Data API

Audience Insights for BBC Radio 1Xtra

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee BBC Radio 1Xtra’s audience data

Niches

Music

About

Amplifying Black Music and Culture We play the latest in hip hop, RnB, garage, drum & bass and dancehall as well as other styles like house and soca. On DAB digital radio, TV & Online. Sky 0137, Freeview 701, Freesat 70, Virgin 907 Comments and video replies do not represent the views of BBC Radio 1Xtra. They are reactively moderated - if you wish to report anything inappropriate, please email

Recent Videos

Miguel Serenades Nadia Jae
First Memories of Black British Music #Music #1xtra
Nino Uptown | Kenny Allstar Freestyle
The Music Is Black Video Mixtape: 100 years of UK black music with 200 artists in 60 minutes
Saxon Sound Seani B Freestyle Sesson | #bbc1xtra #freestyle
Why 1Xtra Is Important To Black Music
Cleo Sol Performs Pink + White
Wale - 'Power & Problems' in the 1Xtra Live Lounge @walemusic

Channel data updated May 2026

youtube.com/@1xtra
Open
Channel VideosBBC Radio 1Xtra
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

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YouTube Data API: 2,190,000 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

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Your Data
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Music benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Music benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

hip hopr&bgrimedrum and bassdancehalluk garageafrobeatblack music cultureradio broadcastlive lounge performancesfreestyle rapuk drillsoca music

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See BBC Radio 1Xtra’s insightsFree · 10 seconds · No credit card